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Vorwerk

Thermomix – Intelligent cooking

Your kitchen friend

Background Information

Probably the best known product that Vorwerk offers since 1961 is an innovative food processor: the Thermomix. It is not only a versatile helper for all hobby and professional chefs, but also a cult.

Challenge

The Thermomix has been a real pioneer in automation ever since the third generation. This should remain so in a digital future. For Vorwerk it is therefore important to cast tomorrow's visions into tangible and testable applications and concepts today.

Solution

As early as 2018, tresmo, together with Vorwerk and selected partners, researched and developed future offers and an innovative application around the TM5 and TM6.

In a closely coordinated team, tresmo also created new interaction concepts for the new product Thermomix Friend via UX and UI prototypes. The tresmo experts in the field of User Research validated ideas and prototypes using modern test procedures and put them to the test in sessions with various target groups.

Benefit 

The Cookidoo platform, which is closely linked to Thermomix, provides access to over 50,000 recipes and is available in numerous countries and languages. 

Easy handling of the online services related to the Thermomix is therefore crucial for success.

tresmo's interdisciplinary know-how enables the knowledge gained to be incorporated quickly and purposefully into the development process. In this way tresmo combines what belongs together anyway: design and development. 

In this way, tresmo contributes to the success guarantee for the Vorwerk Thermomix.

The pictures were made available to us with the kind permission of Vorwerk.